Finding Public Service Media in a Global Mediascape

Book chapter

Jackson, L. (2016). Finding Public Service Media in a Global Mediascape. in: Lowe, G and Yamamoto, N (ed.) Crossing Borders and Boundaries in Public Service Media Gothenburg, Sweden Nordicom.
AuthorsJackson, L.
EditorsLowe, G and Yamamoto, N
Abstract

Findability is a pressing issue for PSM in an environment characterised by networked media and communications. This chapter analyses advanced website and network practices used by The Guardian, The Huffington Post, Nesta, and DuckDuckGo to illustrate nuanced approaches to ensure the findability of content on the web in various applications (tablets, smartphones, laptops, etc.). Building on earlier research (Jackson 2014), the author argues that the use of advanced database-driven platforms within the Internet offer opportunities for tagging content, for personalisation, prosumerism, and the recommending and forwarding of content. All of that increases visibility. Secondly, the author suggests the use of customer-relationship management systems, which enable storing and analysing user preferences. This is also helpful to ensure that PSM content is readily visible. The author is especially concerned about the need for PSM news to be easily findable as an independent high quality alternative to commercial online news aggregators.

Keywordspublic service media; networked communications; visibility; findability; customer relationship management; news; news aggregators; personalisation; social media
Year2016
Book titleCrossing Borders and Boundaries in Public Service Media
PublisherNordicom
Place of publicationGothenburg, Sweden
SeriesRIPE Reader
ISBN978-91-87957-21-5
Publication dates
Print13 Jan 2016
Publication process dates
Deposited10 Aug 2016
Web address (URL)http://www.nordicom.gu.se/sv/publikationer/crossing-borders-and-boundaries-public-service-media
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https://openresearch.lsbu.ac.uk/item/87540

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