Conclusions

Book chapter


Jackson, L. and Glowacki, M (2013). Conclusions. in: Glowacki, M and Jackson, L (ed.) Public Media Management for the Twenty-First Century Creativity, Innovation, and Interaction (Paperback Edition) New York Routledge. pp. 415-441
AuthorsJackson, L. and Glowacki, M
EditorsGlowacki, M and Jackson, L
Abstract

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

KeywordsPublic Service Media; Media Policy; Networks; Prosumers; Audiences; Participatory Culture
Page range415-441
Year2013
Book titlePublic Media Management for the Twenty-First Century Creativity, Innovation, and Interaction (Paperback Edition)
PublisherRoutledge
Place of publicationNew York
ISBN9781138653672
Publication dates
Print14 Oct 2013
Publication process dates
Deposited25 Jul 2017
Accepted01 Mar 2013
Web address (URL)http://www.routledge.com
Accepted author manuscript
License
CC BY 4.0
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