Development Of Conceptual Motivational Framework To Improve Construction Labour Productivity In The U.K.

The theoretical study presents vital motivational factors influencing labour productivity and understanding the relationship between motivation, social compliance, and labour productivity for decision-making. Labour motivation is essential because the quality of labour performance depends upon motivation. Labour who put forth more effort makes a big difference in company productivity. The construction industry in the U.K. is to become Europe’s largest construction market by 2030. However, the trend of construction industry productivity in the U.K. has been low relative to other industries resulting in a skilled labour shortage, project delays, high construction costs, and low productivity growth as foreign migrants execute most projects. The U.K. serves as a security for the concerns of Middle Eastern and other war-torn countries, including the effects of the Ukraine war. It is the largest market for U.S.A. service exports, thus accepting more migrants. Therefore, demands for housing projects are ever-increasing, leading to a rise in construction projects that present opportunities for research to improve productivity through motivation by enhancing social compliance. The findings indicate that motivation mediates social compliance and labour productivity and that the essential way to motivate labour is by upholding social compliance. The present study conducts a comprehensive literature review to identify motivational factors influencing labour productivity. The findings developed a conceptual motivational framework that indicates a positive relationship between motivation, social compliance, and labour productivity. The next level is to test the framework on construction sites empirically through pragmatism philosophy with quantitative and qualitative approaches.