The cognitions and behaviour of female cabin attendants at Thai Airway
Tungtakanpoung, M. (2012). The cognitions and behaviour of female cabin attendants at Thai Airway. British Academy of Management.
It is proposed that passenger-responsive Positive Surface Acting reduces on-plane make for a small interaction. It is hypothesised that national culture that is inclined to deference on power distance would be moderating variables. In this paper we outline the role of national culture, social and individual psychological factors, as keys to facilitating cross cultural service interaction in this Thai specific case study. It is suggested that a preeminent representation of hospitality moderates the relationship of personality traits in relation to cross cultural research of particular emphasis in this study is the connection between culture and gender. This study aims to inform our understanding of service interface in the cross cultural airline environment.
|Keywords||Thai culture, national culture, airlines|
|Accepted author manuscript|
File Access Level
|11 Sep 2012|
|Publication process dates|
|Deposited||08 Feb 2023|
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