Supporting Ghanaian micro-entrepreneurships: the role of mobile technology

Journal article

Asiedu, E.M, Shortland, S, Nawar, Y., Jackson, P.J. and Baker, L. (2018). Supporting Ghanaian micro-entrepreneurships: the role of mobile technology. Journal of Entrepreneurship in Emerging Economies. 11 (3), pp. 306-327. https://doi.org/10.1108/JEEE-05-2018-0046
AuthorsAsiedu, E.M, Shortland, S, Nawar, Y., Jackson, P.J. and Baker, L.
Abstract

The purpose of this paper is to explore the role of mobile technology and related service platforms in supporting informal micro-entrepreneurships in rural Ghana. It aims to extend our knowledge through the development of a conceptual model.
Design/methodology/approach
A qualitative research design used in-depth semi-structured interviews with five micro-entrepreneurship owners in the Kwahu South District in the Eastern region of Ghana. Identification of potential case firms was facilitated by a local official. Interview data were analysed thematically.
Findings
Mobile technology engendered pride and emotional connectedness and, being easy to use, helped to increase business confidence. Adoption advantages included improved communications with customers and business partners, and effective stock control, providing competitive advantage. Further understanding of mobile technology’s role in …

KeywordsGhana, Competencies, Mobile phones, Informal micro-entrepreneurships, Internet-based entrepreneurship, Platform technology
Year2018
JournalJournal of Entrepreneurship in Emerging Economies
Journal citation11 (3), pp. 306-327
PublisherEmerald
ISSN2053-4604
Digital Object Identifier (DOI)https://doi.org/10.1108/JEEE-05-2018-0046
Publication dates
Print15 Nov 2018
Publication process dates
Deposited07 Nov 2022
Accepted author manuscript
License
File Access Level
Open
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https://openresearch.lsbu.ac.uk/item/91v54

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