Integrated Business Models in the Digital Age: Principles and Practices of Technology Empowered Strategies

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Dadwal, S. and Dadwal, S.S.,Jahankhani, H.,and Hassan, A. (2022). Integrated Business Models in the Digital Age: Principles and Practices of Technology Empowered Strategies. Palgrave Macmillan UK. https://doi.org/)https://doi.org/10.1007/978-3-030-97877-8
AuthorsDadwal, S. and Dadwal, S.S.,Jahankhani, H.,and Hassan, A.
Abstract

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.

In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure.

Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models.

KeywordsTechnology-Empowered Strategies, Business Models, Augmented Reality, IoT, Blockchain,
Year2022
PublisherPalgrave Macmillan UK
Digital Object Identifier (DOI)https://doi.org/)https://doi.org/10.1007/978-3-030-97877-8
Web address (URL)https://link.springer.com/book/10.1007/978-3-030-97877-8
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All rights reserved
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Publication dates
Online22 Jun 2022
Publication process dates
Deposited28 Nov 2022
Additional information

This is an edited book with Palgrave Macmillan.

https://link.springer.com/content/pdf/bfm:978-3-030-97877-8/1
https://link.springer.com/book/10.1007/978-3-030-97877-8

Journal‎ Palgrave Macmillan
ISBN3030978761
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https://openresearch.lsbu.ac.uk/item/9208x

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