Green Awareness Rating Scale (GARS) Development to Extend TAM
Conference paper
Ashiq, S. (2021). Green Awareness Rating Scale (GARS) Development to Extend TAM. 4th International Conference on Innovative Computing (ICIC) 2021. 08 - 09 Nov 2021 Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/ICIC53490.2021.9692948
Authors | Ashiq, S. |
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Type | Conference paper |
Abstract | Green consumption is one of the key solutions sought by organizations, policy makers and governments to promote sustainability and deal with environmental issues. Surprisingly, in the research discipline sustainability effects of consumer’s green literacy on purchase decision of green product is ignored rather most of the studies address the green feature of product and their impacts on consumer’s perception [1]. This paper is subsequent paper to our previous paper “Conceptualizing green awareness as moderator in TAM for acceptance of green IS/IT”. In this paper the green awareness rating scale (GARS) is conceptualized by critically reviewing the existing green literacy scale to develop a scale with more dynamic predictability towards consumer’s green literacy. Development of this scale will help further extending the TAM to test the effectiveness of the model in Green IS/IT adoption study. This paper contributes to the existing knowledge in the science of information systems, study of green/eco scales, mapping users’ intention to adopt Green IS/IT and sustainability by designing green awareness rating scale for users and conceptualizing a theoretical framework for a green scale to measure overall green awareness of consumer which later incorporating the scale in Technology Acceptances model to map its role as a moderator. |
Keywords | organisational aspects,sustainable development,technology acceptance model,consumer behaviour,decision making,design for environment,environmental factors,government,information systems,management information systems,purchasing,technology management |
Year | 2021 |
Publisher | Institute of Electrical and Electronics Engineers (IEEE) |
Digital Object Identifier (DOI) | https://doi.org/10.1109/ICIC53490.2021.9692948 |
Web address (URL) | https://ieeexplore.ieee.org/document/9692948 |
Accepted author manuscript | License File Access Level Open |
Publication dates | |
31 Jan 2022 | |
Publication process dates | |
Accepted | Nov 2021 |
Deposited | 03 Oct 2022 |
ISBN | 978-1-6654-0091-6 |
Web address (URL) of conference proceedings | https://ieeexplore.ieee.org/xpl/conhome/9692906/proceeding |
Additional information | © 2021 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works. |
https://openresearch.lsbu.ac.uk/item/91yy0
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Accepted author manuscript
Green Awareness Rating Scale Development.docx | ||
License: CC BY 4.0 | ||
File access level: Open |
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