Green Awareness Rating Scale (GARS) Development to Extend TAM

Conference paper


Ashiq, S. (2021). Green Awareness Rating Scale (GARS) Development to Extend TAM. 4th International Conference on Innovative Computing (ICIC) 2021. 08 - 09 Nov 2021 Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/ICIC53490.2021.9692948
AuthorsAshiq, S.
TypeConference paper
Abstract

Green consumption is one of the key solutions sought by organizations, policy makers and governments to promote sustainability and deal with environmental issues. Surprisingly, in the research discipline sustainability effects of consumer’s green literacy on purchase decision of green product is ignored rather most of the studies address the green feature of product and their impacts on consumer’s perception [1]. This paper is subsequent paper to our previous paper “Conceptualizing green awareness as moderator in TAM for acceptance of green IS/IT”. In this paper the green awareness rating scale (GARS) is conceptualized by critically reviewing the existing green literacy scale to develop a scale with more dynamic predictability towards consumer’s green literacy. Development of this scale will help further extending the TAM to test the effectiveness of the model in Green IS/IT adoption study. This paper contributes to the existing knowledge in the science of information systems, study of green/eco scales, mapping users’ intention to adopt Green IS/IT and sustainability by designing green awareness rating scale for users and conceptualizing a theoretical framework for a green scale to measure overall green awareness of consumer which later incorporating the scale in Technology Acceptances model to map its role as a moderator.

Keywordsorganisational aspects,sustainable development,technology acceptance model,consumer behaviour,decision making,design for environment,environmental factors,government,information systems,management information systems,purchasing,technology management
Year2021
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
Digital Object Identifier (DOI)https://doi.org/10.1109/ICIC53490.2021.9692948
Web address (URL)https://ieeexplore.ieee.org/document/9692948
Accepted author manuscript
License
File Access Level
Open
Publication dates
Print31 Jan 2022
Publication process dates
AcceptedNov 2021
Deposited03 Oct 2022
ISBN978-1-6654-0091-6
Web address (URL) of conference proceedingshttps://ieeexplore.ieee.org/xpl/conhome/9692906/proceeding
Additional information

© 2021 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.

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Accepted author manuscript
Green Awareness Rating Scale Development.docx
License: CC BY 4.0
File access level: Open

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Related outputs

Conceptualising Green Awareness as Moderator in Technology Acceptance Model for Green IS/IT
Ashiq, S., Banissi, E. and Chrysoulas, C. (2019). Conceptualising Green Awareness as Moderator in Technology Acceptance Model for Green IS/IT. 2019 International Conference on Innovative Computing (ICIC). 01 - 02 Nov 2019 Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/ICIC48496.2019.8966710