Store atmosphere: Conceptual Issues and It's Impact on Shopping Behavior

Conference paper


Burghelea, M. and El-Murad, J., Plaias, I. (2012). Store atmosphere: Conceptual Issues and It's Impact on Shopping Behavior. The Proceedings of the International Conference "Marketing - from Information to Decision"; Cluj-Napoca.
AuthorsBurghelea, M. and El-Murad, J., Plaias, I.
TypeConference paper
Abstract

The importance of atmosphere in retail context has for long been recognized both among practitioners and researchers. This paper provides a systematic overview of the concept of atmosphere, dimensions of atmospheric and relevant studies on atmospheric in retail context. The aim of this paper is to review the pertinent literature stream on the effects of atmosphere on buyer behavior. We review the empirical studies in this area that focus on atmospheric stimuli and consumer responses. The article concludes by identifying gaps in the literature and suggesting future topics for atmospheric related research.

Keywordsatmospherics, dimensions of atmospherics, shopping behavior, S-O-R model
Year2012
Accepted author manuscript
License
File Access Level
Open
Publication dates
Print26 Oct 2012
Publication process dates
Deposited24 Aug 2022
Web address (URL) of conference proceedingshttps://econ.ubbcluj.ro/mid/conference/2012/
Permalink -

https://openresearch.lsbu.ac.uk/item/918wy

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Accepted author manuscript
Burghelea (Olahut) Meda Roxana .doc
License: CC BY 4.0
File access level: Open

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