The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments

Conference paper


Burghelea, M., Plaias, I., and El-Murad, J. (2015). The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments. International Conference on Marketing and Business Development Journal.
AuthorsBurghelea, M., Plaias, I., and El-Murad, J.
TypeConference paper
Abstract

Music variables affect consumer behaviour. This paper presents the current state of knowledge of the effects of music on consumers in retailing and service environments, showcasing the results of relevant studies that have manipulated specific musical variables (such as tempo, volume, genre, liking) and their impact on cognitive responses (expectations, perceptions, attitude, quality evaluation), emotional responses (moods, feelings, emotions), and ultimately behavioural responses (time spent in store, money spent in store, consumption speed, waiting). Based on a critical review of the most important studies, it concludes by identifying gaps in the already extensive literature and suggests future research to explore the relationship between musical variables and consumer responses in the context of retailing.

Keywords music, cognitive, emotional, behavioural, retailing, service
Year2015
JournalInternational Conference on Marketing and Business Development Journal
Journal citation1 (1), pp. 377-392
ISSN2344-5130
Web address (URL)http://www.mbd.ase.ro/?p=195
Accepted author manuscript
License
File Access Level
Open
Publication dates
Print01 Jul 2015
Publication process dates
Accepted25 Jun 2015
Deposited31 Aug 2022
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https://openresearch.lsbu.ac.uk/item/918wv

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Accepted author manuscript
Burghelea, M, Plaias, I and El-Murad, J. 2015..doc
License: CC BY 4.0
File access level: Open

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