Teaching Media Production: Understanding Unconscious Bias in Creative Idea Development

Journal article


Brown, L., Oyebanjo, F and Davies, R (2021). Teaching Media Production: Understanding Unconscious Bias in Creative Idea Development. Media Education Research Journal. 10. https://doi.org/10.5281/zenodo.5763747
AuthorsBrown, L., Oyebanjo, F and Davies, R
Abstract

Drawing on initial findings based on observations, surveys and interviews with a range of new entrants and established television professionals, carried out during an 18 month period working with a talent development scheme, we discuss the perspectives these findings have given us on teaching practices within our own
institutions and how we are seeking to bring these insights into changing these practices. In particular we discuss the way that the presence of unconscious bias and assumed consensus within the idea development process can reinforce structural inequalities,
militating against the aims of broadcasters to produce a truly diverse range of programmes. We propose that it is equally important for media educators to be aware of the presence of unconscious bias and of ways of tackling it in relation to creative idea development within the academy. We discuss both the barriers and potential solutions for an inclusive approach to the
idea development process.

Keywordsunconscious bias; ideas development; diversity; media
Year2021
JournalMedia Education Research Journal
Journal citation10
PublisherBournemouth
Digital Object Identifier (DOI)https://doi.org/10.5281/zenodo.5763747
Web address (URL)https://microsites.bournemouth.ac.uk/merj/
Publication dates
PrintNov 2021
Publication process dates
Deposited18 Mar 2022
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Open
Accepted author manuscript
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Controlled
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