Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach

Journal article


Dhesi, G., Ceptureanu, S., Ceptureanu, E. and Cristescu, M. (2020). Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach. Entropy: international and interdisciplinary journal of entropy and information studies. 22 (3).
AuthorsDhesi, G., Ceptureanu, S., Ceptureanu, E. and Cristescu, M.
Abstract

This paper investigates the effects of social media on entrepreneurial opportunity recognition. Combining the internal and external approaches of opportunity recognition, the study analyzes how social media influences the entrepreneurs in discovering new entrepreneurial opportunities. Structural equation modeling was used in this study, using the variance-based partial least squares (PLS)–structural equation modeling (SEM), on a sample of 354 entrepreneurs. We concluded that social media directly and positively influences entrepreneurial opportunity recognition while entrepreneurial alertness (internal approach) and social networks (external approach) partially mediates its indirect effects on entrepreneurial opportunity recognition. The study contributes to the existing literature by bringing new insights into the entrepreneurial opportunity recognition process by focusing on a poorly represented factor in the literature, social media

Year2020
JournalEntropy: international and interdisciplinary journal of entropy and information studies
Journal citation22 (3)
PublisherMDPI
ISSN1099-4300
Digital Object Identifier (DOI)doi:10.3390/e22030343
Publication dates
Print17 Mar 2020
Publication process dates
Accepted13 Mar 2020
Deposited07 May 2020
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