Actor-Network Theory as a Framework to Analyse Technology Acceptance Model’s External Variables: The Case of Autonomous Vehicles

Book chapter

Seuwou, P., Banissi, E., Ubakanma, G., Sherif, S., M. and Healey, A. (2017). Actor-Network Theory as a Framework to Analyse Technology Acceptance Model’s External Variables: The Case of Autonomous Vehicles. in: Global Security, Safety and Sustainability: The Security Challenges of the Connected World switzerland pp. 305-320
AuthorsSeuwou, P., Banissi, E., Ubakanma, G., Sherif, S., M. and Healey, A.
Abstract

The main factor for growth in a globalised and highly competitive world is to have an innovative and continuous improvement for the new technologies; however, it is difficult to guarantee the success of such factor without considering the human nature of the people. The Unified Theory of Acceptance and Use of Technology (UTAUT2) is a model that has been used for years to help us understand the drivers of acceptance of new information technologies by its users. This paper presents the Actor-Network Theory (ANT) as a framework to analyse external variables influencing technology acceptance. We have identified a new construct and moderating factor enabling the extension of the UTAUT2. The scenario used to conduct our investigation is the Autonomous Vehicle (AV) which is a disruptive technology and may prove to be the next big evolution in personal transportation. The study was conducted using an anon-ymous survey, over 410 responses so far, and numerous interviews with experts in the field of sociology, psychology and computer science in order to refine the proposed model. Our re-search findings reveal not only the usefulness of ANT in developing an understanding the hu-man and non-human actants playing a role in consumer’s behavioural intention of using AV, but ANT also helps us to argue that culture is a direct determinant of behavioural intention and social class is a very important moderating aspect.

KeywordsTechnology acceptance model ; Unified theory of acceptance and use of technology; Actor-Network Theory; Autonomous Vehicles; Security
Page range305-320
Year2017
Book titleGlobal Security, Safety and Sustainability: The Security Challenges of the Connected World
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Open
Place of publicationswitzerland
ISBN978-3-319-51063-7
ISSN1865-0929
Publication dates
Print05 May 2017
Publication process dates
Deposited07 May 2020
Digital Object Identifier (DOI)https://doi.org/10.1007/978-3-319-51064-4
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