The effect of social media on firm performance

Journal article


Tajvidi, R and Karami, A (2017). The effect of social media on firm performance. Computers in Human Behavior. 20, p. 105174. https://doi.org/10.1016/j.chb.2017.09.026
AuthorsTajvidi, R and Karami, A
Abstract

© 2017. This study provides a new perspective on the effect of social media use in SMEs. The purpose of this paper is to investigate the influence of social media on firm performance with mediating role of marketing capabilities in the UK, hotel industry. In this research, a structural equation modelling method has been employed for data analysis. The survey data has been collected by mail survey from a sample of 384 hotels in the UK. Results from the data analysis demonstrate the positive and significant relationship between social media use and firm performance. However, the findings highlighted that marketing capabilities, namely branding and innovation, positively and significantly mediate the association between social media use and firm performance.

Year2017
JournalComputers in Human Behavior
Journal citation20, p. 105174
PublisherElsevier
ISSN0747-5632
Digital Object Identifier (DOI)https://doi.org/10.1016/j.chb.2017.09.026
Web address (URL)https://www.sciencedirect.com/science/article/pii/S0747563217305514?via%3Dihub
Publication dates
Print20 Sep 2017
Publication process dates
Deposited12 Dec 2018
Accepted20 Sep 2017
Accepted author manuscript
License
File Access Level
Open
Permalink -

https://openresearch.lsbu.ac.uk/item/86x9v

Download files


Accepted author manuscript
Rana paper.pdf
License: CC BY-NC-ND 4.0
File access level: Open

  • 543
    total views
  • 6286
    total downloads
  • 20
    views this month
  • 203
    downloads this month

Export as

Related outputs

AI Adaption Factors in Online Service
Lin, Q. and Tajvidi, R. (2022). AI Adaption Factors in Online Service. International Conference on the Leadership and Management of Projects in the digital age (IC:LAMP 2022). Applied Science University (ASU) Bahrain.
Achieving channel leadership through B2B digital loyalty programs
Marjan, A., Graham, C. and Tajvidi, R. (2022). Achieving channel leadership through B2B digital loyalty programs. International Conference on the Leadership and Management of Projects in the digital age (IC:LAMP 2022). Applied Science University (ASU) Bahrain.
The Growth of Cyber Entrepreneurship in the Food Industry: Virtual Community Engagement in the COVID-19 Era
Tajvidi, R. and Tajvidi, M. (2020). The Growth of Cyber Entrepreneurship in the Food Industry: Virtual Community Engagement in the COVID-19 Era. British Food Journal. https://doi.org/10.1108/BFJ-06-2020-0559