The effect of social media on firm performance

Journal article


Tajvidi, R and Karami, A (2017). The effect of social media on firm performance. Computers in Human Behavior. p. 105174.
AuthorsTajvidi, R and Karami, A
Abstract

© 2017. This study provides a new perspective on the effect of social media use in SMEs. The purpose of this paper is to investigate the influence of social media on firm performance with mediating role of marketing capabilities in the UK, hotel industry. In this research, a structural equation modelling method has been employed for data analysis. The survey data has been collected by mail survey from a sample of 384 hotels in the UK. Results from the data analysis demonstrate the positive and significant relationship between social media use and firm performance. However, the findings highlighted that marketing capabilities, namely branding and innovation, positively and significantly mediate the association between social media use and firm performance.

Year2017
JournalComputers in Human Behavior
Journal citationp. 105174
ISSN0747-5632
Digital Object Identifier (DOI)doi:10.1016/j.chb.2017.09.026
Publication dates
Print20 Sep 2017
Publication process dates
Deposited12 Dec 2018
Accepted20 Sep 2017
Accepted author manuscript
License
CC BY-NC-ND 4.0
File Access Level
Open
Permalink -

https://openresearch.lsbu.ac.uk/item/86x9v

  • 22
    total views
  • 118
    total downloads
  • 5
    views this month
  • 60
    downloads this month