The Poor in a World of Brands: An Empirical Analysis of Market Growth at the Bottom-of-the-Pyramid (BOP)

PhD Thesis


Hamada, M. (2020). The Poor in a World of Brands: An Empirical Analysis of Market Growth at the Bottom-of-the-Pyramid (BOP). PhD Thesis London South Bank University School of Business https://doi.org/10.18744/lsbu.94992
AuthorsHamada, M.
TypePhD Thesis
Year2020
PublisherLondon South Bank University
Digital Object Identifier (DOI)https://doi.org/10.18744/lsbu.94992
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Publication dates
Print31 Mar 2020
Publication process dates
Deposited31 Jul 2023
Additional information

This research programme was carried out in partnership with The British University in Egypt (BUE).

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