CSR motivators of local firms in a developing country- The case of Quang Ninh province, Vietnam

Journal article

Nguyen, H. and Tran, H (2021). CSR motivators of local firms in a developing country- The case of Quang Ninh province, Vietnam. Journal of International Economics and Management. 20 (3), pp. 75-95. https://doi.org/https://doi.org/10.38203/jiem.020.3.0017
AuthorsNguyen, H. and Tran, H

This research explores firms’ motivators to engage in corporate social responsibility (CSR) actions from the middle managers’ perspective. In-depth interviews were conducted with 27 middle managers from Quang Ninh province in Vietnam. Using Carroll’s (1991) CSR pyramid model as the framework for qualitative data analysis, the research finds that, through the middle managers’ lens, firms are motivated to engage with CSR for necessity and sufficiency. The necessity components are profitability, competitive advantage, law compliance, and anti-bureaucracy achievements serving as the maintenance factors; and the sufficient components known as encouraging factors include employee retention, ethical image and reputation. The research contributes to the extension of Carroll’s (1991) CSR pyramid model to the context of local firms in a developing country.

KeywordsCSR, motivators, Vietnam
JournalJournal of International Economics and Management
Journal citation20 (3), pp. 75-95
PublisherForeign Trade University
Digital Object Identifier (DOI)https://doi.org/https://doi.org/10.38203/jiem.020.3.0017
Web address (URL)http://tracuutapchi.ftu.edu.vn/index.php/tcqlktqt/article/view/872/818
Publication dates
Print29 Apr 2021
Publication process dates
Accepted18 Nov 2020
Deposited20 Jul 2022
Accepted author manuscript
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License: CC BY-NC 4.0
File access level: Open

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