The Influence of Lighting Settings on Museum’s Brand Image and Human Satisfaction in Exhibition Halls Using Virtual Reality

Journal article


Kaluarachchi, Y. and Ahmedy, Y. (2020). The Influence of Lighting Settings on Museum’s Brand Image and Human Satisfaction in Exhibition Halls Using Virtual Reality. Advances in Intelligent Systems and Computing. 1253, pp. 103-108. https://doi.org/10.1007/978-3-030-55307-4_16
AuthorsKaluarachchi, Y. and Ahmedy, Y.
Abstract

This paper analyses the influence of museum lighting design on the
brand image and human satisfaction inside exhibition halls, taking Birmingham museum and art gallery as the case study of this research focusing on the exhibition that included the ancient Egyptian displays. Four different generated lighting scenes using virtual reality were generated. The results showed that the lighting had an impact on the brand image and affect the willingness of people to revisit the museum and recommend it to family and friends. This research considers the museum’s visitors as active participants not just passive recipients
of environmental stimuli. The research tried to provide a better understanding of how the exhibition environment in terms of lighting is perceived and provide further insight into how exhibition lighting design can enhance the visitor’s experience and create a brand image. According to the research results, visitors tend to be willing to return and stay longer in the presence of diverse and exciting lighting settings.

KeywordsBrand image; Lighting; Museums; Virtual Reality
Year2020
JournalAdvances in Intelligent Systems and Computing
Journal citation1253, pp. 103-108
PublisherSpringer
ISSN2194-5357
Digital Object Identifier (DOI)https://doi.org/10.1007/978-3-030-55307-4_16
Publication dates
Print06 Aug 2020
Online06 Aug 2020
Publication process dates
Accepted24 Dec 2019
Deposited25 Nov 2020
Accepted author manuscript
License
File Access Level
Open
Additional information

This is a post-peer-review, pre-copyedit version of an article published in Human Interaction, Emerging Technologies and Future Applications III. The final authenticated version is available online at: http://dx.doi.org/10.1007%2F978-3-030-55307-4_16

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License: CC BY 4.0
File access level: Open

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