Exploring Aspects of Strategic Management for a Small Plant Bakery

Conference paper

Leary, PA, Bell, GA and Thomson, EM (2017). Exploring Aspects of Strategic Management for a Small Plant Bakery. British Academy of Management 2016 Conference. Newcastle upon Tyne 06 - 08 Jun 2016
AuthorsLeary, PA, Bell, GA and Thomson, EM
TypeConference paper

This paper explores the use some aspects of strategic management in order to inform a small plant bakery. We briefly review key theories underpinning business strategy and its implementation. A small plant bakery in the UK was analysed, identifying its Critical Success Factors (CSF) and Key Performance Indicators (KPI) comparing these with previous periods and other successful bakery businesses. Furthermore, the case study strategy is used to guide this research. We seek to determine if critical success factors and key performance indicators can be used to improve strategic direction, performance and prioritise new investment. Together with reviewing the small plant bakery’s employee’s opinions of how they feel the small plant bakery is achieving on its strategy and CSF’s. The findings of this research are described and further refinements for future research are proposed.

Accepted author manuscript
File Access Level
Publication dates
Print06 Jun 2017
Publication process dates
Deposited12 Apr 2017
Accepted06 Jun 2017
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Accepted author manuscript
BAM_2016 Research_Bakery_Critical_Sucess_final.pdf
License: CC BY 4.0
File access level: Open

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