The practice of 'managing as designing'
Cidik, M, Zerjav, V and Papagiannopoulou, V (2019). The practice of 'managing as designing'. Academy for Innovation Design Management Conference 2019. London, UK 18 - 21 Jun 2019
|Cidik, M, Zerjav, V and Papagiannopoulou, V
Recent studies of ‘design thinking’ for management have criticized the current focus on principles and tools of design thinking, for creating an over-simplified view of a complex process. As a response, this paper sets out to study the empirical details of ‘doing designing’ in order to explore what ‘managing as designing’ involves in practice. Adopting a practice-based theoretical orientation, the paper presents findings from the design meetings of three residential refurbishment projects in the UK. The findings suggest that the management of design practices was accomplished through everyday interactions during which the nature and level of uncertainty of various issues were established, and the corresponding adaptive and innovative courses of actions were developed. Based on these insights, it is concluded that ‘managing as designing’ is primarily about facilitation of everyday organizational interactions, and leadership for the reconciliation of various concerns of multiple stakeholders.
|management; managing as designing; design thinking; practice
|Accepted author manuscript
File Access Level
|18 Jun 2019
|Publication process dates
|07 Jun 2019
|12 Mar 2019
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