Magda Nenycz-Thiel


Research outputs

A rising tide lifts all boats: the role of share and category changes in managing organic sales growth

Tanusondjaja, A., Graham, C., Dunn, S., Nenycz-Thiel, M. and McColl, Bruce (2021). A rising tide lifts all boats: the role of share and category changes in managing organic sales growth. Journal of Strategic Marketing. https://doi.org/10.1080/0965254x.2020.1817971
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