Dr Mika Khanh


NameDr Mika Khanh
Job titleLecturer
Organisational UnitManagement, Marketing and People
ORCIDhttps://orcid.org/0000-0003-3375-0628

Research outputs

The orchestra of ideas: Using music to enhance the ‘fuzzy front end’ phase of product innovation

Tran, M.K, Goulding, C. and Shiu, E. (2018). The orchestra of ideas: Using music to enhance the ‘fuzzy front end’ phase of product innovation. Journal of Business Research. 85, pp. 504-513. https://doi.org/10.1016/j.jbusres.2017.10.029

Chapter 5. Four decades of engaging customers in product innovation

Tran, M.K (2017). Chapter 5. Four decades of engaging customers in product innovation. in: Shiu, E. (ed.) Research Handbook of Innovation and Creativity for Marketing Management Edward Elgar Publishing. pp. 91-121

Chapter 7: When an orchestra misses its harmony (or how I learnt to work with my supervisors)

Tran, M.K (2020). Chapter 7: When an orchestra misses its harmony (or how I learnt to work with my supervisors). in: Townsend, K.; Saunders, M.N.K.; Loudoun, R.; Morrison, E. A. (ed.) How to Keep your Doctorate on Track Insights from Students’ and Supervisors’ Experiences Edward Elgar Publishing. pp. 43-51

Enhancing inclusion and personal and professional development in Business education and learning using LEGO® Serious PlayTM.

Chapain, C., Tran, M.K., Evans, L and Tavoulari, A. Enhancing inclusion and personal and professional development in Business education and learning using LEGO® Serious PlayTM. Virtual education conference . Birmingham - Birmingham Business School 17 - 17 Sep 2020

Art-based research in knowledge co-production

Tran, M.K (2017). Art-based research in knowledge co-production. Keele University Nov - Dec 2017

Inside the joint sphere of value co-creation

Tran, M.K and Goulding, C. (2017). Inside the joint sphere of value co-creation. 12th Consumer Culture Theory conference: Consumer Culture Theory in the Era of Global Hybridity. Southern California 09 - 12 Jul 2017 The Paul Merage School of Business.

The composer of ideas: The role of the Arts in Innovation management

Tran, M.K. (2016). The composer of ideas: The role of the Arts in Innovation management. Birmingham

Innovation ecosystem

Tran, M.K (2015). Innovation ecosystem. Birmingham

Identifying typologies of user-innovators in value co-creation.

Tran, M.K (2015). Identifying typologies of user-innovators in value co-creation. Academy of Marketing. University of Hull 03 - 06 Jul 2017 AoM.

User-innovator typologies in co-innovation: from creativity to reality

Tran, M.K. and Shiu, E. (2015). User-innovator typologies in co-innovation: from creativity to reality. The XXVI ISPIM Conference – Shaping the Frontiers of Innovation Management. Budapest, Hungary 14 - 17 Jun 2015
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