Tran, M.K, Goulding, C. and Shiu, E. (2018). The orchestra of ideas: Using music to enhance the ‘fuzzy front end’ phase of product innovation. Journal of Business Research. 85, pp. 504-513. https://doi.org/10.1016/j.jbusres.2017.10.029
Tran, M.K (2017). Chapter 5. Four decades of engaging customers in product innovation. in: Shiu, E. (ed.) Research Handbook of Innovation and Creativity for Marketing Management Edward Elgar Publishing. pp. 91-121
Tran, M.K (2020). Chapter 7: When an orchestra misses its harmony (or how I learnt to work with my supervisors). in: Townsend, K.; Saunders, M.N.K.; Loudoun, R.; Morrison, E. A. (ed.) How to Keep your Doctorate on Track Insights from Students’ and Supervisors’ Experiences Edward Elgar Publishing. pp. 43-51
Chapain, C., Tran, M.K., Evans, L and Tavoulari, A. Enhancing inclusion and personal and professional development in Business education and learning using LEGO® Serious PlayTM. Virtual education conference . Birmingham - Birmingham Business School 17 - 17 Sep 2020
Tran, M.K and Goulding, C. (2017). Inside the joint sphere of value co-creation. 12th Consumer Culture Theory conference: Consumer Culture Theory in the Era of Global Hybridity. Southern California 09 - 12 Jul 2017 The Paul Merage School of Business.
Tran, M.K. and Shiu, E. (2015). User-innovator typologies in co-innovation: from creativity to reality. The XXVI ISPIM Conference – Shaping the Frontiers of Innovation Management. Budapest, Hungary 14 - 17 Jun 2015