J Scriven


NameJ Scriven

Research outputs

Pricing and Discounting

Bennett, DR, Scriven, J and Dunn, S (2017). Pricing and Discounting. in: Sharp, B (ed.) Marketing, Theory, Evidence, Practice Australia Oxford University Press. pp. 300-330

Making Sense of Common Dirichlet Deviations

Graham, C, Scriven, J and Bound, J (2017). Making Sense of Common Dirichlet Deviations. Australasian Marketing Journal. 25 (4), pp. 294-308. https://doi.org/10.1016/j.ausmj.2017.10.007

Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice.

Graham, C, Scriven, J and Bennett, DR (2012). Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice. International Marketing Trends Conference. Venice, Italy 19 - 21 Jan 2012 London South Bank University.
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