Miss Ammarah Marjan


NameMiss Ammarah Marjan
Organisational UnitManagement, Marketing and People
ORCIDhttps://orcid.org/0000-0002-4607-1598

Research outputs

Digital Loyalty Programmes: Pull Strategies in B2B Channel Marketing

Marjan, A., Graham, C., Bruce, M. and Mitchell, A. (2021). Digital Loyalty Programmes: Pull Strategies in B2B Channel Marketing. Advances in Marketing, Customer Relationship Management, and E-Services. https://doi.org/10.4018/978-1-7998-8003-5.ch004

Dark Social: The biggest missed opportunity in digital marketing

Marjan, A., Graham, C., Bruce, M. and Mitchell, A. (2020). Dark Social: The biggest missed opportunity in digital marketing. Journal of Digital & Social Media Marketing. 8 (3), pp. 1-6.

The Generation Z Audience for In-App Advertising

Graham, C., Young, F. and Marjan, A. (2021). The Generation Z Audience for In-App Advertising. Journal of Indian Business Research. https://doi.org/10.1108/JIBR-08-2020-0275

Do bookmaker loyalty-programmes cause problem gambling?

Marjan, A., Graham, C., Bruce, M. and Mitchell, A. (2020). Do bookmaker loyalty-programmes cause problem gambling? London London South Bank University. https://doi.org/10.18744/lsbu.8q66q

How effective are new digital B2B loyalty-programmes?

Marjan, A. (2020). How effective are new digital B2B loyalty-programmes? London Doctoral Academy Postgraduate Research Summer School 2020. Online 06 - 09 Jul 2020 London South Bank University.

Online Loyalty Programs: Perpetual Motion?

Marjan, A. (2019). Online Loyalty Programs: Perpetual Motion? LSBU Research Summer School. London South Bank University, London 14 Jul 2016 London South Bank University.

London Doctoral Academy Postgraduate Research Summer School 2020

Graham, A., Ibrahim, M., Lisson, M., Henfrey, C., Alfandari, N., Ojo, G., Baragau, I., Mansfield, M., Scheel, A., Bichard, E., Hamed Aboelkhair, H., Marjan, A., Hettiarachchi, S. J., Parvin, A., Merton, S., Ahmed-Landeryou, M., Jenkins, C., Alli, U., Atanda, O. and Ganiyu, S. (2020). London Doctoral Academy Postgraduate Research Summer School 2020. London South Bank University.
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