Mr Zachary Anesbury

NameMr Zachary Anesbury
Job titleVisiting Scholar
Organisational UnitBusiness

Research outputs

How persistent are duplication of purchase partitions

Anesbury, Z., Bennett, D. and Kennedy, R. (2021). How persistent are duplication of purchase partitions. Journal of Consumer Behaviour: an international research review. https://doi.org/10.1002/cb.1985

The effect of cumulative category and brand growth on competitive intensity.

Anesbury, Z, Graham, C and Bennett, DR (2018). The effect of cumulative category and brand growth on competitive intensity. Australian & New Zealand Marketing Academy (ANZMAC 2018). Adelaide, Australia 03 - 05 Dec 2018
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