Mr Zachary Anesbury
Name | Mr Zachary Anesbury |
---|---|
Job title | Visiting Scholar |
Organisational Unit | Business |
Research outputs
The effect of cumulative category and brand growth on competitive intensity.
Anesbury, Z, Graham, C and Bennett, DR (2018). The effect of cumulative category and brand growth on competitive intensity. Australian & New Zealand Marketing Academy (ANZMAC 2018). Adelaide, Australia 03 - 05 Dec 201870
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