Mr Zachary Anesbury

NameMr Zachary Anesbury
Job titleVisiting Scholar
Organisational UnitBusiness

Research outputs

The effect of cumulative category and brand growth on competitive intensity.

Anesbury, Z, Graham, C and Bennett, DR (2018). The effect of cumulative category and brand growth on competitive intensity. Australian & New Zealand Marketing Academy (ANZMAC 2018). Adelaide, Australia 03 - 05 Dec 2018
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