Dr Barbara Czarnecka


NameDr Barbara Czarnecka
Job titleAssociate Professor
Organisational UnitManagement, Marketing and People

Research outputs

Perceptions of healthy eating and meanings of food amongst Polish immigrants in Luton – a qualitative study

Czarnecka, B. (2019). Perceptions of healthy eating and meanings of food amongst Polish immigrants in Luton – a qualitative study. London London South Bank University.

How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers

Czarnecka, B. and Mogaji, E. (2019). How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing.

European Destination managers’ ambivalence towards the use of shocking advertising

Evans, A I, Adamo, G E and Czarnecka, B (2019). European Destination managers’ ambivalence towards the use of shocking advertising. in: Bigne, E and Rosengren, S (ed.) EAA Advances in Advertising Research Springer.

Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising

Czarnecka, B and Schivinski, B (2019). Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising. Journal of Global Marketing.

High Town Bag Research Report: A report examining the views of the residents in High Town about their local community

Czarnecka, B and Baxter, K (2018). High Town Bag Research Report: A report examining the views of the residents in High Town about their local community. London South Bank University. doi:10.18744/PUB.002661

Global Consumer Culture Positioning: The Use of Global Consumer Culture Positioning Appeals Across Four European Countries

Czarnecka, B and Keles, S (2014). Global Consumer Culture Positioning: The Use of Global Consumer Culture Positioning Appeals Across Four European Countries. Journal of Euromarketing. 23 (3), pp. 59-67.

Cultural Meaning, Advertising, and National Culture: A Four-Country Study

Czarnecka, B, Brennan, R and Keles, S (2017). Cultural Meaning, Advertising, and National Culture: A Four-Country Study. Journal of Global Marketing. 31 (1), pp. 4-17.

Emotional appeals in UK business-to-business financial services advertisements

Mogaji, E, Czarnecka, B and Danbury, A (2018). Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing. 36 (1), pp. 208-227.

The Effects of Acculturation to Global Consumer Culture on Impulsive Buying and Attitudes Towards Advertising in General

Czarnecka, B and Schivinski, B (2018). The Effects of Acculturation to Global Consumer Culture on Impulsive Buying and Attitudes Towards Advertising in General. in: Eisend, M (ed.) Advances in Advertising Research IX Springer. pp. 343

Brands: culture, leadership and differentiation: testing the effectiveness of highly performance-oriented appeal in four European countries.

Czarnecka, B (2018). Brands: culture, leadership and differentiation: testing the effectiveness of highly performance-oriented appeal in four European countries. in: Foroudi, P and Palazzo, M (ed.) Contemporary issues in branding. Routledge.

What is an "ethnic group" in ordinary people’s eyes? Different ways of understanding it among American, British, Mexican, and Polish respondents

Hamer, K, McFarland, S, Czarnecka, B, Golińska, A, Manrique Cadena, L, Magdalena Łużniak-Piecha, M and Jułkowski, T (2018). What is an "ethnic group" in ordinary people’s eyes? Different ways of understanding it among American, British, Mexican, and Polish respondents. Cross-Cultural Research.
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