Mrs Cathy Henfrey


NameMrs Cathy Henfrey
Job titleGraduate Teaching Assistant
Organisational UnitManagement, Marketing and People

Research outputs

The Effects of Brand Portfolio Management on Brand Choice Behaviour

Henfrey, C, Graham, C and Bennett, DR (2018). The Effects of Brand Portfolio Management on Brand Choice Behaviour. Academy of Marketing Conference 2018. Stirling, Scotland, UK 02 - 05 Jul 2018 Academy of Marketing.

Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty

Graham, C, Bennett, DR, Franke, K, Henfrey, C and Nagy-Hamada, M (2017). Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal. 25 (4), pp. 278-287. https://doi.org/10.1016/j.ausmj.2017.10.009
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