Dr Andrew Mitchell


NameDr Andrew Mitchell
Job titleVisiting Fellow
Organisational UnitComputer Science and Informatics

Research outputs

Digital Loyalty Programmes: Pull Strategies in B2B Channel Marketing

Marjan, A., Graham, C., Bruce, M. and Mitchell, A. (2021). Digital Loyalty Programmes: Pull Strategies in B2B Channel Marketing. Advances in Marketing, Customer Relationship Management, and E-Services. https://doi.org/10.4018/978-1-7998-8003-5.ch004

Dark Social: The biggest missed opportunity in digital marketing

Marjan, A., Graham, C., Bruce, M. and Mitchell, A. (2020). Dark Social: The biggest missed opportunity in digital marketing. Journal of Digital & Social Media Marketing. 8 (3), pp. 1-6.

Do bookmaker loyalty-programmes cause problem gambling?

Marjan, A., Graham, C., Bruce, M. and Mitchell, A. (2020). Do bookmaker loyalty-programmes cause problem gambling? London London South Bank University. https://doi.org/10.18744/lsbu.8q66q
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