Professor Margaret Bruce


NameProfessor Margaret Bruce
Job titleChair of Digital Business Strategy

Research outputs

Do bookmaker loyalty-programmes cause problem gambling?

Marjan, A., Graham, C., Bruce, M. and Mitchell, A. (2020). Do bookmaker loyalty-programmes cause problem gambling? London London South Bank University. https://doi.org/10.18744/lsbu.8q66q

Dark Social: The biggest missed opportunity in digital marketing

Marjan, A., Graham, C., Bruce, M. and Mitchell, A. (2020). Dark Social: The biggest missed opportunity in digital marketing. Journal of Digital and Social Media Marketing.
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