Mr Charles Graham


NameMr Charles Graham
Job titleSenior Lecturer
Organisational UnitManagement, Marketing and People
ORCIDhttps://orcid.org/0000-0001-7603-9161

Research outputs

Premiumisation strategy as a way to grow

Graham, C, Nenycz-Thiel, M, Dawes, J and McColl, B (2019). Premiumisation strategy as a way to grow. Admap Magazine.

A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets

Nagy, M, Bennett, D and Graham, C (2019). A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets. EMAC 48th Annual Conference. Hamburg, Germany 28 - 31 May 2019

Think Category Not Brand to Break through at the Bottom-of-the-Pyramid (BOP)

Bennett, D, Nagy, M and Graham, C (2019). Think Category Not Brand to Break through at the Bottom-of-the-Pyramid (BOP). Academy of Marketing UK. London 02 - 04 Jul 2019

Why include the BOP in your international marketing strategy

Nagy, M., Bennett, D. and Graham, C. (2019). Why include the BOP in your international marketing strategy. International Marketing Review.

Majority Report

Graham, C and Snijders, W (2018). Majority Report. in: Snijders, W (ed.) Eat Your Greens Kibworth Beauchamp Troubador Publishing Ltd.

Predicting Category Growth from Quarterly Penetration

Nenycz-Thiel, M, McColl, B, Dawes, J, Trinh, G and Graham, C (2018). Predicting Category Growth from Quarterly Penetration. Australian & New Zealand Marketing Academy (ANZMAC 2018). Adelaide, Australia 03 - 05 Dec 2018

How markets grow. The factors associated with category expansion.

Nenycz-Thiel, M, Graham, C, Dawes, J, McColl, B, Tanusondjaja, A, Martin, J and Victory, K (2018). How markets grow. The factors associated with category expansion. Australian & New Zealand Marketing Academy (ANZMAC 2018). Adelaide, Australia 03 - 05 Dec 2018

Loyalty Deviations and the Small Brand Syndrome.

Franke, K, Bennett, DR and Graham, C (2018). Loyalty Deviations and the Small Brand Syndrome. Australian & New Zealand Marketing Academy (ANZMAC 2018). Adelaide, Australia 03 - 05 Dec 2018

The effect of cumulative category and brand growth on competitive intensity.

Anesbury, Z, Graham, C and Bennett, DR (2018). The effect of cumulative category and brand growth on competitive intensity. Australian & New Zealand Marketing Academy (ANZMAC 2018). Adelaide, Australia 03 - 05 Dec 2018

The Effects of Brand Portfolio Management on Brand Choice Behaviour

Henfrey, C, Graham, C and Bennett, DR (2018). The Effects of Brand Portfolio Management on Brand Choice Behaviour. Academy of Marketing Conference 2018. Stirling, Scotland, UK 02 - 05 Jul 2018 Academy of Marketing.

Social responsibility and ethics

Peleg, A and Graham, C (2017). Social responsibility and ethics. in: Sharp, B (ed.) Marketing: Theory, Evidence, Practice Melbourne, Australia Oxford University Press. pp. 640-692

Embedding Employability Skills into the Marketing Curriculum; A Rationale & Description

Graham, C, FitzGerald, F and Peleg, A (2007). Embedding Employability Skills into the Marketing Curriculum; A Rationale & Description. Prime. 2 (2), pp. 25-38.

Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty

Graham, C, Bennett, DR, Franke, K, Henfrey, C and Nagy-Hamada, M (2017). Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal.

Making Sense of Common Dirichlet Deviations

Graham, C, Scriven, J and Bound, J (2017). Making Sense of Common Dirichlet Deviations. Australasian Marketing Journal.

Estimating the value of passing trade from pedestrian density

Graham, C, Khan, K and Ilyas, M (2017). Estimating the value of passing trade from pedestrian density. Journal of Retailing and Consumer Services.

Fostering an alumni “Give-Back” culture to help develop student self-esteem

Godfrey, M, Peleg, A and Graham, C (2016). Fostering an alumni “Give-Back” culture to help develop student self-esteem. Chartered Association of Business Schools Teaching and Learning. Aston University, Birmingham 25 - 30 Apr 2016 London South Bank University.

Will a Smart City Have A High Street?

Graham, C and Peleg, A (2016). Will a Smart City Have A High Street? in: Peres-Ortiz, M, Bennett, D and Perez-Bustamente, D (ed.) Sustainable Smart Cities - Creating Spaces for Technological, Social and Business Development. Springer Publications. pp. 143-157

Market(ing) the small. How does marketing work for UK SMEs?

Barber, S, Bennett, DR and Graham, C (2016). Market(ing) the small. How does marketing work for UK SMEs? LSBU Summer School 2016. London 11 - 15 Jul 2016 London South Bank University.

Footfall, attraction and conversion; a retail empirical generalisation

Graham, C (2017). Footfall, attraction and conversion; a retail empirical generalisation. Academy of Marketing. University of Hull 03 - 06 Jul 2017 London South Bank University.

What long term measures can tell us about brand loyalty

Bennett, DR, Graham, C and Clemente, M (2017). What long term measures can tell us about brand loyalty. Academy of Marketing UK Conference. Hull 03 - 06 Jul 2017 London South Bank University.

Loyalty Deficits for Small Share Brands

Franke, K, Bennett, DR and Graham, C (2017). Loyalty Deficits for Small Share Brands. Academy of Marketing UK Conference. Hull 03 - 06 Jul 2017 London South Bank University.

Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice.

Graham, C, Scriven, J and Bennett, DR (2012). Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice. International Marketing Trends Conference. Venice, Italy 19 - 21 Jan 2012 London South Bank University.

FIERCE scent boosts mood and emotion to enhance brand assets

Bennett, DR, Graham, C and Basile, E (2015). FIERCE scent boosts mood and emotion to enhance brand assets. LSBU Research Summer School 2015. London South Bank University, London 07 Jul 2015 London South Bank University.

The relationship between high street footfall, attraction and conversion

Graham, C (2016). The relationship between high street footfall, attraction and conversion. Business in a Dynamic World conference. Limassol, Cyprus 15 - 17 Jan 2016 London South Bank University.
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