Ms Mel Godfrey


NameMs Mel Godfrey
Job titleVisiting Fellow
Organisational UnitBusiness

Research outputs

Fostering an alumni “Give-Back” culture to help develop student self-esteem

Godfrey, M, Peleg, A and Graham, C (2016). Fostering an alumni “Give-Back” culture to help develop student self-esteem. Chartered Association of Business Schools Teaching and Learning. Aston University, Birmingham 25 - 30 Apr 2016

‘Conflicted Justifiers’ – Are these the new Luxury Consumers?

Godfrey, M and Sendler, S (2016). ‘Conflicted Justifiers’ – Are these the new Luxury Consumers? the Academy of Marketing Conference 2016: Radical Marketing, Academy of Marketing,. Newcastle 05 - 08 Jul 2016
  • 102
    total views of outputs
  • 94
    total downloads of outputs
  • 0
    views of outputs this month
  • 4
    downloads of outputs this month