Mr Dag Bennett


NameMr Dag Bennett
Job titleAssociate Professor
Organisational UnitManagement, Marketing and People
ORCIDhttps://orcid.org/0000-0003-1900-6421

Research outputs

A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets

Nagy, M, Bennett, D and Graham, C (2019). A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets. EMAC 48th Annual Conference. Hamburg, Germany 28 - 31 May 2019

Think Category Not Brand to Break through at the Bottom-of-the-Pyramid (BOP)

Bennett, D, Nagy, M and Graham, C (2019). Think Category Not Brand to Break through at the Bottom-of-the-Pyramid (BOP). Academy of Marketing UK. London 02 - 04 Jul 2019

A Three-Stage method for Data Text Mining: Using UGC in Business Intelligence Analysis

Bennett, D and Saura Lacárcel, JR (2019). A Three-Stage method for Data Text Mining: Using UGC in Business Intelligence Analysis. Symmetry. 11 (4), p. 519.

What can we learn from ancient sales ledgers?

Bennett, D. and Rabiei, A. (2019). What can we learn from ancient sales ledgers? Australian & New Zealand Marketing Academy (ANZMAC 2019). Wellington, New Zealand 02 - 05 Dec 2019

Does Advertising campaign success in year 1 continue in year 2?

Bennett, D. and Berner, H. (2019). Does Advertising campaign success in year 1 continue in year 2? Australian & New Zealand Marketing Academy (ANZMAC 2019). Wellington, New Zealand 02 - 05 Dec 2019

Why include the BOP in your international marketing strategy

Nagy, M., Bennett, D. and Graham, C. (2019). Why include the BOP in your international marketing strategy. International Marketing Review.

Loyalty Deviations and the Small Brand Syndrome.

Franke, K, Bennett, DR and Graham, C (2018). Loyalty Deviations and the Small Brand Syndrome. Australian & New Zealand Marketing Academy (ANZMAC 2018). Adelaide, Australia 03 - 05 Dec 2018

The effect of cumulative category and brand growth on competitive intensity.

Anesbury, Z, Graham, C and Bennett, DR (2018). The effect of cumulative category and brand growth on competitive intensity. Australian & New Zealand Marketing Academy (ANZMAC 2018). Adelaide, Australia 03 - 05 Dec 2018

The Effects of Brand Portfolio Management on Brand Choice Behaviour

Henfrey, C, Graham, C and Bennett, DR (2018). The Effects of Brand Portfolio Management on Brand Choice Behaviour. Academy of Marketing Conference 2018. Stirling, Scotland, UK 02 - 05 Jul 2018 Academy of Marketing.

Work and Study Habits in the Interconnected Age: What It Means for Businesses of the Future

Bennett, DR, Pérez-Bustamante Yábar, D and Mercado-Idoeta, C (2015). Work and Study Habits in the Interconnected Age: What It Means for Businesses of the Future. in: Peris Ortiz, M (ed.) Education Tools for Entrepreneurship Springer. pp. 135-151

Pricing and Discounting

Bennett, DR, Scriven, J and Dunn, S (2017). Pricing and Discounting. in: Sharp, B (ed.) Marketing, Theory, Evidence, Practice Australia Oxford University Press. pp. 300-330

Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty

Graham, C, Bennett, DR, Franke, K, Henfrey, C and Nagy-Hamada, M (2017). Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal.

Will a Smart City Have A High Street?

Graham, C and Peleg, A (2016). Will a Smart City Have A High Street? in: Peres-Ortiz, M, Bennett, D and Perez-Bustamente, D (ed.) Sustainable Smart Cities - Creating Spaces for Technological, Social and Business Development. Springer Publications. pp. 143-157

Market(ing) the small. How does marketing work for UK SMEs?

Barber, S, Bennett, DR and Graham, C (2016). Market(ing) the small. How does marketing work for UK SMEs? LSBU Summer School 2016. London 11 - 15 Jul 2016 London South Bank University.

Stochastic Modelling of Capital Goods Buying

Bennett, DR and Aston, H (2017). Stochastic Modelling of Capital Goods Buying. LSBU Researcher Poster Competition. London South Bank University 06 - 07 Jul 2017 London South Bank University.

What long term measures can tell us about brand loyalty

Bennett, DR, Graham, C and Clemente, M (2017). What long term measures can tell us about brand loyalty. Academy of Marketing UK Conference. Hull 03 - 06 Jul 2017 London South Bank University.

Loyalty Deficits for Small Share Brands

Franke, K, Bennett, DR and Graham, C (2017). Loyalty Deficits for Small Share Brands. Academy of Marketing UK Conference. Hull 03 - 06 Jul 2017 London South Bank University.

Omni-channel customer experience: An investigation into the use of digital technology in physical stores and its impact on the consumer's decision-making process

Bennett, DR and El Azhari, J (2015). Omni-channel customer experience: An investigation into the use of digital technology in physical stores and its impact on the consumer's decision-making process. XXIV AEDEM International Conference. London (United Kingdom) 01 - 02 Sep 2015 London South Bank University.

Is a visual worth more than a thousand words? An investigation into brand engagement and social shopping on visual social media

Bennett, DR and Kunze, C (2016). Is a visual worth more than a thousand words? An investigation into brand engagement and social shopping on visual social media. XXIV AEDEM International Conference. Riseba University, Riga, Latvia 01 - 02 Sep 2016 London South Bank University.

University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities

Bennett, DR, Pérez-Bustamante Yábar, D and Saura, J-R (2017). University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities. in: Peris-Ortiz, M, Gomez, J, Merigo-Lindahl, J and Rueda-Armengot, C (ed.) Entrepreneurial Universities Exploring the Academic and Innovative Dimensions of Entrepreneurship in Higher Education Cham, Switzerland Springer International. pp. 83-104

Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice.

Graham, C, Scriven, J and Bennett, DR (2012). Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice. International Marketing Trends Conference. Venice, Italy 19 - 21 Jan 2012 London South Bank University.

FIERCE scent boosts mood and emotion to enhance brand assets

Bennett, DR, Graham, C and Basile, E (2015). FIERCE scent boosts mood and emotion to enhance brand assets. LSBU Research Summer School 2015. London South Bank University, London 07 Jul 2015 London South Bank University.

The Challenges for Smart Cities in the UK

Bennett, DR, Pérez-Bustamante Yábar, D and Medrano, ML (2016). The Challenges for Smart Cities in the UK. in: Peris-Ortiz, M, Bennett, D and Pérez-Bustamante Yábar, D (ed.) Sustainable Smart Cities: Creating Space for Technological, Social and Business Development Switzerland Springer International Publishing.

Do High Street Fashion Brands All Share the Same Types of Customers?

Bennett, DR, Pérez-Bustamante Yábar, D and Clemente, M (2016). Do High Street Fashion Brands All Share the Same Types of Customers? Business in a Dynamic World conference. Limassol, Cyprus 15 - 17 Jan 2016 London South Bank University.

An empirical study of industrial consumer buying behaviour: how airlines buy airplanes

Bennett, DR (2016). An empirical study of industrial consumer buying behaviour: how airlines buy airplanes. 45th Annual Conference of the European Marketing Academy (EMAC 2016). Oslo, Norway 24 - 27 May 2016 London South Bank University.

Why buy the same brand twice?

Bennett, DR (2008). Why buy the same brand twice? LSBU Summer Research Conference 2008. London South Bank University, London 24 Jun 2008 London South Bank University.

Airplanes are like really big candy bars

Bennett, DR and Aston, H (2016). Airplanes are like really big candy bars. LSBU Research Summer School. London South Bank University, London 14 Jul 2016 London South Bank University.
  • 122
    total views of outputs
  • 127
    total downloads of outputs
  • 49
    views of outputs this month
  • 57
    downloads of outputs this month