Miss Katrin Franke


NameMiss Katrin Franke
Job titleLecturer
Organisational UnitManagement, Marketing and People

Research outputs

Loyalty Deviations and the Small Brand Syndrome.

Franke, K, Bennett, DR and Graham, C (2018). Loyalty Deviations and the Small Brand Syndrome. Australian & New Zealand Marketing Academy (ANZMAC 2018). Adelaide, Australia 03 - 05 Dec 2018

Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty

Graham, C, Bennett, DR, Franke, K, Henfrey, C and Nagy-Hamada, M (2017). Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal. 25 (4), pp. 278-287. https://doi.org/10.1016/j.ausmj.2017.10.009

Loyalty Deficits for Small Share Brands

Franke, K, Bennett, DR and Graham, C (2017). Loyalty Deficits for Small Share Brands. Academy of Marketing UK Conference. Hull 03 - 06 Jul 2017 London South Bank University.
  • 322
    total views of outputs
  • 367
    total downloads of outputs
  • 20
    views of outputs this month
  • 15
    downloads of outputs this month