Management, Marketing and People


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Statistical measurement of trees’ similarity
Sabbaghan, S. (2020). Statistical measurement of trees’ similarity. Quality and Quantity: international journal of methodology.

Journal article

Is Category Expansion a Realistic Long-Term Objective for Established Brands?
Dunn, S, Graham, C, Tanusondjaja, A and Nenycz-Thiel, M (2020). Is Category Expansion a Realistic Long-Term Objective for Established Brands? 2020 Academy of Marketing Science World Marketing Congress Brisbane, Australia. Brisbane Australia 14 - 17 Jul 2020

Conference paper

Premiumisation strategy as a way to grow
Graham, C, Nenycz-Thiel, M, Dawes, J and McColl, B (2019). Premiumisation strategy as a way to grow. Admap Magazine.

Journal article

A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets
Nagy, M, Bennett, D and Graham, C (2019). A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets. EMAC 48th Annual Conference. Hamburg, Germany 28 - 31 May 2019

Conference paper

Think Category Not Brand to Break through at the Bottom-of-the-Pyramid (BOP)
Bennett, D, Nagy, M and Graham, C (2019). Think Category Not Brand to Break through at the Bottom-of-the-Pyramid (BOP). Academy of Marketing UK. London 02 - 04 Jul 2019

Conference paper

The Evolution and analysis of the viability of human resources and its relationship with the innovative capacity: An empirical study in various European countries
Opute, J, Gutierrez, S and Jimenez-Estevez, P (2017). The Evolution and analysis of the viability of human resources and its relationship with the innovative capacity: An empirical study in various European countries. in: Gutierrez, S (ed.) New Scenarios and Socio-economic challenges after the crisis; A comparative perspective , Spain and Europe Madrid Editorial DYKINSON, S.L..

Book chapter

The Evolution and analysis of the viability of human resources and its relationship with the innovative capacity: An empirical study in various European countries
Opute, J, Gutierrez, S, Blazquez Resino, J J, Jimenez Estevez, P and Pittendrigh, Q (2017). The Evolution and analysis of the viability of human resources and its relationship with the innovative capacity: An empirical study in various European countries. in: Serrano, J M, Moreno, R and Guiterrez, S (ed.) New scenarios and socio-economic challenges after the crisis: A comparative perspective, Spain and Europe Madrid Editorial DYKINSON, S.L..

Book chapter

A Three-Stage method for Data Text Mining: Using UGC in Business Intelligence Analysis
Bennett, D and Saura Lacárcel, JR (2019). A Three-Stage method for Data Text Mining: Using UGC in Business Intelligence Analysis. Symmetry. 11 (4), p. 519.

Journal article

Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising
Czarnecka, B and Schivinski, B (2019). Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising. Journal of Global Marketing.

Journal article

Developing the Business Process Management Performance of an Information System Using the Delphi Study Technique
Abougrad, H., Warwick, J. and Desta, A. Developing the Business Process Management Performance of an Information System Using the Delphi Study Technique. EAI International Conference on Technology, Innovation, Entrepreneurship and Education. Canterbury Christchurch Business School, Great Britain 11 - 12 Sep 2017 Cham, Switzerland Springer. pp. 195-210 doi:10.1007/978-3-030-02242-6_15

Conference paper

Introduction - Managing people in small and medium enterprises in turbulent contexts
Psychogios, A and Prouska, R (2019). Introduction - Managing people in small and medium enterprises in turbulent contexts. in: Managing People in Small and Medium Enterprises in Turbulent Contexts (Routledge Studies in Small Business) Oxon Routledge. pp. 1-138

Book chapter

Desirable Characteristics of the Human Resources Director
Opute, J, Gutierrez Broncano, S, Jimenez-Estevez, P and Pittendrigh, Q (2019). Desirable Characteristics of the Human Resources Director. in: Machado, C and Davim, J P (ed.) Management Science Foundations and Innovations Spain Springer.

Book chapter

European Destination managers’ ambivalence towards the use of shocking advertising
Evans, A I, Adamo, G E and Czarnecka, B (2019). European Destination managers’ ambivalence towards the use of shocking advertising. in: Bigne, E and Rosengren, S (ed.) EAA Advances in Advertising Research Springer.

Book chapter

Varieties of crisis and working conditions: A comparative study between Greece and Serbia
Psychogios, A, Szamosi, L, Prouska, R and Brewster, C (2019). Varieties of crisis and working conditions: A comparative study between Greece and Serbia. European Journal of Industrial Relations.

Journal article

The Hazard of Oxycontin
Wright, M., Stern, P. and Graham, C. (2019). The Hazard of Oxycontin. ANZMAC 2019. Wellington, New Zealand 02 - 04 Dec 2019

Conference paper

The Hazard of Oxycontin
Wright, M, Stern, P and Graham, C. (2019). The Hazard of Oxycontin. Australian & New Zealand Marketing Academy (ANZMAC 2019). Wellington, New Zealand 02 - 05 Dec 2019

Conference paper

Marketing's 60/20 Pareto Law
Sharp, B., Romaniuk, J. and Graham, C. (2019). Marketing's 60/20 Pareto Law. SSRN Elsevier . doi:10.2139/ssrn.3498097

Technical report

Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research
Moser, Karin and Martinez-Ruiz, Maria Pilar (2019). Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research. Frontiers in Psychology. 10 (2731).

Journal article

Professional Status and Norm Violation in Email Collaboration
Moser, Karin, Carolyn, Axtell and Janet, McGoldrick (2019). Professional Status and Norm Violation in Email Collaboration. Team Performance Management.

Journal article

Perceptions of healthy eating and meanings of food amongst Polish immigrants in Luton – a qualitative study
Czarnecka, B. (2019). Perceptions of healthy eating and meanings of food amongst Polish immigrants in Luton – a qualitative study. London London South Bank University.

Project report

How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers
Czarnecka, B. and Mogaji, E. (2019). How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing.

Journal article

An effectual approach to online social networking in entrepreneurial marketing: an empirical research from small hospitality firms
Ngan, E. and Owusu-Barnaby, A. (2019). An effectual approach to online social networking in entrepreneurial marketing: an empirical research from small hospitality firms. The 52nd Academy of Marketing. London 04 - 06 Jul 2019

Conference presentation

How to extract meaningful Insights from UGC: A Knowledge-Based Method applied to Education
Bennett, D., Saura, J.R. and Reyes, A. (2019). How to extract meaningful Insights from UGC: A Knowledge-Based Method applied to Education. Applied Sciences.

Journal article

Employee participation and representation in Central and Eastern Europe
Prouska, R., Avgoustaki, A., Psychogios, A. and Wilkinson, A. (2019). Employee participation and representation in Central and Eastern Europe. Economic and Industrial Democracy.

Journal article

What can we learn from ancient sales ledgers?
Bennett, D. and Rabiei, A. (2019). What can we learn from ancient sales ledgers? Australian & New Zealand Marketing Academy (ANZMAC 2019). Wellington, New Zealand 02 - 05 Dec 2019

Conference paper

Does Advertising campaign success in year 1 continue in year 2?
Bennett, D. and Berner, H. (2019). Does Advertising campaign success in year 1 continue in year 2? Australian & New Zealand Marketing Academy (ANZMAC 2019). Wellington, New Zealand 02 - 05 Dec 2019

Conference paper

Changing Contexts: From Criminal to Citizen
McKearney, A. (2019). Changing Contexts: From Criminal to Citizen. Journal of Organizational Change Management.

Journal article

Why include the BOP in your international marketing strategy
Nagy, M., Bennett, D. and Graham, C. (2019). Why include the BOP in your international marketing strategy. International Marketing Review.

Journal article

Normalization of deviance in the construction industry, a managerial perspective
Hajikazemi, S., Ahola, T, Aaltonen, K, Aarseth, W and Andersen, B (2019). Normalization of deviance in the construction industry, a managerial perspective. EURAM 2019: Exploring the future of management. Lisbon, Portugal 26 - 28 Jun 2019

Conference paper

High Town Bag Research Report: A report examining the views of the residents in High Town about their local community
Czarnecka, B and Baxter, K (2018). High Town Bag Research Report: A report examining the views of the residents in High Town about their local community. London South Bank University. doi:10.18744/PUB.002661

Project report

The effect of social media on firm performance
Tajvidi, R and Karami, A (2017). The effect of social media on firm performance. Computers in Human Behavior.

Journal article

Management of Diaspora Business: Issues and Learning
Opute, J (2018). Management of Diaspora Business: Issues and Learning. in: Hack-Polay, D and Siwale, J (ed.) African Diaspora Investment London Macmillan. pp. 189-207

Book chapter

Review: Los parados: Como viven,que piensan,porque no protestan
Rigby, M (2018). Review: Los parados: Como viven,que piensan,porque no protestan. International Journal of Iberian Studies. 31 (1), pp. 63-63.

Journal article

Majority Report
Graham, C and Snijders, W (2018). Majority Report. in: Snijders, W (ed.) Eat Your Greens Kibworth Beauchamp Troubador Publishing Ltd.

Book chapter

Predicting Category Growth from Quarterly Penetration
Nenycz-Thiel, M, McColl, B, Dawes, J, Trinh, G and Graham, C (2018). Predicting Category Growth from Quarterly Penetration. Australian & New Zealand Marketing Academy (ANZMAC 2018). Adelaide, Australia 03 - 05 Dec 2018

Conference paper

How markets grow. The factors associated with category expansion.
Nenycz-Thiel, M, Graham, C, Dawes, J, McColl, B, Tanusondjaja, A, Martin, J and Victory, K (2018). How markets grow. The factors associated with category expansion. Australian & New Zealand Marketing Academy (ANZMAC 2018). Adelaide, Australia 03 - 05 Dec 2018

Conference paper

Loyalty Deviations and the Small Brand Syndrome.
Franke, K, Bennett, DR and Graham, C (2018). Loyalty Deviations and the Small Brand Syndrome. Australian & New Zealand Marketing Academy (ANZMAC 2018). Adelaide, Australia 03 - 05 Dec 2018

Conference paper

The effect of cumulative category and brand growth on competitive intensity.
Anesbury, Z, Graham, C and Bennett, DR (2018). The effect of cumulative category and brand growth on competitive intensity. Australian & New Zealand Marketing Academy (ANZMAC 2018). Adelaide, Australia 03 - 05 Dec 2018

Conference paper

Brands: culture, leadership and differentiation: testing the effectiveness of highly performance-oriented appeal in four European countries.
Czarnecka, B (2018). Brands: culture, leadership and differentiation: testing the effectiveness of highly performance-oriented appeal in four European countries. in: Foroudi, P and Palazzo, M (ed.) Contemporary issues in branding. Routledge.

Book chapter

Global Consumer Culture Positioning: The Use of Global Consumer Culture Positioning Appeals Across Four European Countries
Czarnecka, B and Keles, S (2014). Global Consumer Culture Positioning: The Use of Global Consumer Culture Positioning Appeals Across Four European Countries. Journal of Euromarketing. 23 (3), pp. 59-67.

Journal article

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