The Hazard of Oxycontin

Conference paper

Wright, M., Stern, P. and Graham, C. (2019). The Hazard of Oxycontin. ANZMAC 2019. Wellington, New Zealand 02 - 04 Dec 2019
AuthorsWright, M., Stern, P. and Graham, C.
TypeConference paper
Abstract

Much is known about the devastating effects of Opioid addiction, but little about its genesis. The most widely cited example (Oxycontin) was developed and designed to be used as an alternative to morphine in order to relieve severe cancer pain. Like all new drugs which require a prescription to be issued, Oxycontin’s rate diffusion was initially determined by innovative physicians. This research examines the characteristics of physicians who prescribed Oxycontin within the first year of its commercialisation and finds that those who demonstrated specific interest in the therapy area were likely to be early adopters of the new drug. Other variables had no significant impact on their adoption of Oxydodone. This result is different to other drugs and highlights the potential role and responsibility of innovative physicians in educating network members in macro-level diffusion processes.

Year2019
Accepted author manuscript
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Publication dates
Print02 Dec 2019
Publication process dates
Accepted07 Nov 2019
Deposited09 Jan 2020
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ANZMAC 19 OxyCortin.docx
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